Dr Sonya Hanna
Lecturer in Marketing
Affiliations
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 1.14, Hen Goleg
- 2023
- Published
How branding can show people’s love for a place and also help to highlight local challenges
Hanna, S. & Tenbrink, T., 29 Mar 2023, The Conversation.Research output: Contribution to specialist publication › Article
- 2021
- Published
Place and Destination Branding: a review and conceptual mapping of the domain
Hanna, S., Rowley, J. & Keegan, B., Jun 2021, In: European Management Review. 18, 2, p. 105-117Research output: Contribution to journal › Article › peer-review
- Published
Co-creation of place brands?
Hanna, S. & Rowley, J., Apr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (eds.). Edward Elgar, p. 201-214 (Elgar Research Agendas).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- 2020
- Published
Branding destinations: symbolic and narrative representations and co-branding
Rowley, J. & Hanna, S., May 2020, In: Journal of Brand Management. 27, 3, p. 328-338 11 p.Research output: Contribution to journal › Article › peer-review
- 2019
- Published
The Projected Destination Brand Personalities of European Capital Cities and their Positioning
Hanna, S. & Rowley, J., Aug 2019, In: Journal of Marketing Management. 35, 11-12, p. 1135-1158 47 p.Research output: Contribution to journal › Article › peer-review
- 2016
- Published
Do Places have a Personality? A perspective from Place Branding
Hanna, S. & Rowley, J., Aug 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (eds.). IGI Global, p. 21-40Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- 2014
- Published
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100Research output: Chapter in Book/Report/Conference proceeding › Chapter
- Published
Towards a model of the Place Brand Web
Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112Research output: Contribution to journal › Article › peer-review
- 2013
- Published
Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience
Hanna, S. A. & Rowley, J., 24 Jun 2013, In: Town Planning Review. 84, 4, p. 495-515Research output: Contribution to journal › Article › peer-review
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815Research output: Contribution to journal › Article › peer-review