Dr Sonya Hanna

Lecturer in Marketing

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

  1. Published

    Place Brand Practitioners' Perspectives on the Management of Brand Experience

    Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2012, p. Paper 018.

    Research output: Contribution to conferencePaper

  2. Published

    Practitioners views on the essence of place brand management

    Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In: Place Branding and Public Diplomacy. 8, p. 102-109

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Brand architecture in place branding

    Hanna, S. A., Hanna, S. & Rowley, J., 15 Feb 2013, p. Session F3.

    Research output: Contribution to conferencePaper

  4. Published

    A Practitioner-Led Strategic Place Brand-Management Model

    Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2011.

    Research output: Contribution to conferencePaper

  5. Published

    A Practitioner-Led Strategic Place Brand-Management Model

    Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

    Hanna, S. A. & Rowley, J., 24 Jun 2013, In: Town Planning Review. 84, 4, p. 495-515

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Towards a strategic place brand-management model

    Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Ten difficult steps towards enhancing you Place's Reputation

    Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In: Journal of Town and Country Planning.

    Research output: Contribution to journalArticlepeer-review

  9. Published

    Rethinking Strategic Place Branding in the Digital Age

    Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100

    Research output: Chapter in Book/Report/Conference proceedingChapter

  10. Published

    Using card-based games to enhance the value of semistructured interviews

    Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In: International Journal of Market Research. 54, 1, p. 93-110

    Research output: Contribution to journalArticlepeer-review

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