Rethinking Strategic Place Branding in the Digital Age

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Rethinking Place Branding
Subtitle of host publication	Comprehensive Brand Development for Cities and Regions
Publisher	Springer
Pages	85-100
ISBN (Print)	9783319124230
Publication status	Published - 31 Dec 2014

Cite this

TY - CHAP

T1 - Rethinking Strategic Place Branding in the Digital Age

AU - Hanna, S.A.

AU - Rowley, J.

PY - 2014/12/31

Y1 - 2014/12/31

UR - http://www.amazon.co.uk/Rethinking-Place-Branding-Comprehensive-Development/dp/3319124234/ref=dp_return_2?ie=UTF8&n=266239&s=books

M3 - Chapter

SN - 9783319124230

SP - 85

EP - 100

BT - Rethinking Place Branding

PB - Springer

ER -