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Perswadio a Hyrwyddo
Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Rhag 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, t. 85-100Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
Self-Product Congruence: Image-Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities.
Breitsohl, J., Khammash, M. & Krishnamurthy, S. (gol.), 1 Ion 2009, Proceedings of IADIS International Conference on e-Commerce. 2009 gol. IADIS Press, t. 205-209Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
Stakeholder Value in European Savings Banks.
Carbo, S., Williams, J. M. & Schuster, L. (gol.), 1 Ion 2000, Shareholder Value Management in Banks. 2000 gol. MacmillanAllbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
Testing for market efficiency in gambling markets: some observations and new statistical tests based on a bootstrap method.
Paya, I. A., Peel, D., Law, D., Peirson, J. & Vaughan Williams, L. (gol.), 1 Ion 2005, Information Efficiency in Financial and Betting Markets. 2005 gol. Cambridge University Press, t. 346-365Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
The Big Society: The Rhetoric and Practice of Volunteerism in the UK
Bartels, K., Mantovan, N. & Cozzi, G., 1 Rhag 2014, National Service and Volunteerism: Achieving Impact in Our Communities. 2014 gol. LexingtonAllbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
The Markowitz model of utility supplemented with a small degree of probability distortion as an explanation of outcomes of Allais experiments over large and small payoffs and gambling on unlikely outcomes.
Peel, D., Zhang, J., Law, D. & Peel, D. A. (gol.), 1 Ion 2009, Economics of Betting Markets. 2009 gol. Taylor and FrancisAllbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
The Single Euro Payment AREA (SEPA): Implementation in Spain
Carbo-Valverde, S. & Rodríguez-Fernández, F., 21 Rhag 2016, The Book of Payments: Historical and Contemporary Views on the Cashless Society. Batiz-Lazo, B. & Efthymiou, L. (gol.). Palgrave, t. 351-358Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
The competitiveness of regional banking in the Europe of the euro.
Williams, J. M. & Donges, J. B. (gol.), 1 Ion 2003, The financial system in the Europe of the euro. 2003 gol. ICO FoundationAllbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
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The favourite-longshot bias and the Gabriel and Marsden anomaly: an explanation based on utility theory.
Cain, M., Peel, D., Law, D. & Vaughan Williams, L. (gol.), 1 Ion 2003, The Economics of Gambling. 2003 gol. Routledge, t. 2-13Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod