Professor Edward Shiu
Emeritus Professor, Anrhydeddol
Aelodaeth
Contact info
Hen Goleg room 0.10
e.shiu@bangor.ac.uk
- 2012
- Cyhoeddwyd
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. & Hassan, L. M., Medi 2012, Yn: Journal of Product Brand Management. 21, 5, t. 328-340 13 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- 2011
- Cyhoeddwyd
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.
Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Gorff 2011, Yn: Journal of Business Research. 64, 7, t. 737-744Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Consumer uncertainty, revisited
Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Meh 2011, Yn: Psychology and Marketing. 28, 6, t. 584-607Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
A multi-country assessment of the long-term orientation scale
Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Ion 2011, Yn: International Marketing Review. 28, 1, t. 81-101Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- 2010
- Cyhoeddwyd
The influence of nutrition information on choice: The role of temptation, conflict and self-control
Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Medi 2010, Yn: Journal of Consumer Affairs. 44, 3, t. 499-515 17 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Ion 2010, Yn: European Journal of Marketing. 44, 7/8, t. 1140-1164Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- 2009
- Cyhoeddwyd
The customer-based corporate reputation scale: Replication and short form
Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Hyd 2009, Yn: Journal of Business Research. 62, 10, t. 924-930Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Service worker role in encouraging customer organizational citizenship behaviors
Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Gorff 2009, Yn: Journal of Business Research. 62, 7, t. 698–705Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Demarketing tobacco through governmental policies - the 4Ps revisited
Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Chwef 2009, Yn: Journal of Business Research. 62, 2, t. 269-278Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
HELP – for a life without tobacco: a case study on demarketing across two levels
Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, Yn: Marketing Intelligence and Planning. 27, 4, t. 486-502 17 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid