This paper aims to explore the North Wales independent music scene and identify the marketing strategies of Welsh independent musicians in the region, identified as a niche music market (Thomas, 2015). The Welsh culture is deeply tied to music and the minority language (Llewellyn, 2000). However, the Welsh music industry has encountered some challenges related to infrastructure and finance over the last two decades (UK Music, 2019). As various factors such as demographics, economics, politics, technological landscape and consumer preferences continue to evolve, music marketers and artists are having to adapt their promotion and distribution strategies accordingly. This study has utilised a literature review along with empirical evidence obtained from a case study consisting of secondary data, a consumer survey and interviews to understand opportunities and challenges for Welsh artists in North Wales and make context-specific marketing recommendations for them. Secondary data, a descriptive quantitative survey involving 208 Welsh music consumers, and 12 qualitative interviews were analysed and triangulated to examine the music scene and recommend strategies. The study explored various factors that impact artists in the North Wales music scene, offline and online strategies for musicians and how they can be effectively integrated. The preliminary findings suggest that the Welsh music scene in North Wales is marked by a strong sense of community and friendliness based on the shared culture and language which offers opportunities for recognition of new independent artists in the region. Although the informal nature of the music scene makes it easier for artists to network within the region, building networks outside North Wales can be challenging. Therefore, using online platforms such as social media and websites as engagement tools is crucial. Despite the prevalence of digital tools and strategies, certain traditional approaches remain notably significant in the niche music market, such as appearance on broadcast media, and physical sale of CDs and merchandise to gain revenue. Overall, this study examines how factors such as community, culture, infrastructure, politics etc. impact Welsh-language musicians in North Wales and highlights the need for a balanced approach to digital and traditional marketing strategies.