Consultancy in Higher Education: Tools and Practices for Achieving Impact

  • Cian Sherwin

    Research areas

  • MSc Res, Higher Education Consultancy, Collaboration, Interdisciplinary, Process Consultancy, Business Management

Abstract

The current positions of Higher Education Institutions (HEIs) have been subject to global trends such as globalisation and massification in recent years. HEIs, globally, are now being forced with the need to compete in this competitive market by adopting to the commercialisation of Higher Education (HE) through commercialised strategies. Bangor University created an opportunity by deciding to merge multiple departments into a ‘Super School’ that sought to capitalise on the changing conditions of the HE market today and its own ongoing radical changes. A merged interdisciplinary School of Natural Sciences (SNS) department was formed, alongside two other ‘Super Schools’ within Bangor University, to realise the potential value that could be offered to prospective students and faculty studying/researching there. This study investigates the context, in which, HEIs in the UK operate within today and aimed to provide recommendations for the SNS department during its process of change. This was achieved through the use of consultancy processes, tools and practices, to discover potential threats and opportunities during this systemic change allowing for the creation of tailored recommendations designed to inform the reader on what could provide potential value in Bangor’s SNS. The tone of this study reflects an introductory guide to HE consultancy during times of radical change in the challenging, complex, market of HE. This study, therefore, was objectively twofold; to prepare a student for an emerging career in organisational consultancy with a biological focus and to understand the context and constraints that HEIs must operate within, whilst gaining the critical abilities and knowledge to act as a consultant for a specific HEI department successfully. As part of the consultancy process, market research, consultant/client meetings, workshops and the Business Model Canvas (BMC) were used to evaluate and produce recommendations for the SNS. The BMC was used to demonstrate its flexibility and suitability during the review process of 2017/18 programme specifications for degrees offered in the previously named Biological Sciences department (now SNS). Analysis of the responses gained from market research conducted on prospective students, revealed student preferences to broad/specialised degrees, with most seeking to complete a Masters and preferred a practical-based teaching methodology whilst studying something they are passionate about. BMC’s for programme specifications were developed to provide management teams with an improved methodology for reviewing programme specifications and from this, including market research, informed the various categories of recommendations that were developed and suggested specifically for the new SNS department. The BMC, restructured and utilised for programme specifications, exemplified that it is possible to use the canvas as a tool for reviewing a targeted ‘area of concern’ under a HE context and through further refinement may also be utilised for other key aspects of HEIs, such as conducting reviews for teaching or managing student satisfaction. As the department sought to become interdisciplinary, consultancy, facilitation and understanding collaboration are identified as key factors in the successful implementation of integration processes for departmental HEIs. Based on the resulting information that was informed by the market research conducted, BMC’s for programme specifications and the recommendations, consultancy is a powerful set of skills, practices and tools that can be utilised for the development of innovative improvements and to promote positive growth for HEIs during times of systemic and complex change.

Details

Original languageEnglish
Awarding Institution
  • Bangor University
Supervisors/Advisors
Award date26 May 2020