Visitor experience of industrial landscapes: Heritage tourism development at Amlwch and Parys Mountain
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C STIEFVATER~THOMAS PhD 2010 - OCR
81.8 MB, PDF document
Abstract
The objective of the research was to determine best practice guidance for the development of industrial heritage landscapes as visitor experiences. Best practice is considered as delivering optimum economic and social benefits to the host community without impairing the value of the
heritage resources. The Copper Kingdom Project, an effort led by the Amlwch Industrial Heritage Trust to develop the tourism potential of the industrial landscape of Amlwch and Parys Mountain in North East Anglesey, was studied through participant observer activities, audience research and comparative case studies. Key areas of inquiry were the mediation of visitor
experience of landscapes, the application of the product lifecycle model and the use of heritage in regeneration strategies. Key problems for realising optimum benefits for communities were identified as resulting from current funding models for heritage development and a lack of diversification in the experiences offered to tourist markets working against the sustainability of heritage tourism. The solution proposed was to invest more of the limited funding available in training and retaining a permanent work force thus internalising the ability to redevelop the visitor experience over time. The key policies recommended were interpretive training for all attraction employees, a system of job enrichment, the regular replacement of interpretive materials and year round opening of attractions.
heritage resources. The Copper Kingdom Project, an effort led by the Amlwch Industrial Heritage Trust to develop the tourism potential of the industrial landscape of Amlwch and Parys Mountain in North East Anglesey, was studied through participant observer activities, audience research and comparative case studies. Key areas of inquiry were the mediation of visitor
experience of landscapes, the application of the product lifecycle model and the use of heritage in regeneration strategies. Key problems for realising optimum benefits for communities were identified as resulting from current funding models for heritage development and a lack of diversification in the experiences offered to tourist markets working against the sustainability of heritage tourism. The solution proposed was to invest more of the limited funding available in training and retaining a permanent work force thus internalising the ability to redevelop the visitor experience over time. The key policies recommended were interpretive training for all attraction employees, a system of job enrichment, the regular replacement of interpretive materials and year round opening of attractions.
Details
Original language | English |
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Award date | Dec 2009 |