Ysgol Busnes Bangor

  1. Cyhoeddwyd

    Decentralized Defence of a (Directed) Network Structure

    Pelliccia, M., 17 Awst 2020, Yn: Defence and Peace Economics. 31, 6, t. 659-676 18 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  2. Cyhoeddwyd

    Product bundling and a rule of thumb versus the Harville formulae: can each way bets with UK bookmakers generate abnormal returns?

    Peel, D. A., Law, D. & Cain, M., 1 Hyd 2000, Yn: Applied Economics. 32, 13, t. 1737-1744

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  3. Cyhoeddwyd

    On skewness of return and buying more than one ticket in a lottery.

    Peel, D. A. & Law, D., 1 Gorff 2009, Yn: Applied Economics Letters. 16, 10, t. 1029-1032

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  4. Cyhoeddwyd

    An explanation of optimal each-way bets based on non-expected utility theory.

    Peel, D. & Law, D., 1 Medi 2009, Yn: Journal of Gambling Business and Economics. 3, 2, t. 15-35

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  5. Cyhoeddwyd

    The Markowitz model of utility supplemented with a small degree of probability distortion as an explanation of outcomes of Allais experiments over large and small payoffs and gambling on unlikely outcomes.

    Peel, D., Zhang, J., Law, D. & Peel, D. A. (gol.), 1 Ion 2009, Economics of Betting Markets. 2009 gol. Taylor and Francis

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennod

  6. Cyhoeddwyd

    Subjective Skewness of Return as an Explanation of the Optimal Choice between Gambles in Cumulative Prospect Theory

    Peel, D. & Law, D., 1 Medi 2008, Yn: Journal of Gambling Business and Economics. 2, 2, t. 97-107

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  7. Cyhoeddwyd

    A more general non-expected utility model as an explanation of gambling outcomes for individuals and markets.

    Peel, D. & Law, D., 1 Ebr 2009, Yn: Economica. 76, 302, t. 251-263

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  8. Cyhoeddwyd

    The Markowitz model of utility supplemented with a small degree of probability distortion as an explanation of outcomes of Allais experiments over large and small payoffs and gambling on unlikely outcomes.

    Peel, D., Zhang, J. & Law, D., 1 Ion 2008, Yn: Applied Economics. 40, 1, t. 17-26

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  9. Cyhoeddwyd

    Betting on odds on Favorites as an Optimal Choice in Cumulative Prospect Theory.

    Peel, D. & Law, D., 24 Gorff 2007, Yn: Economics Bulletin. 4, 26, t. 1-10

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  10. Cyhoeddwyd

    Further analysis of the Markowitz model of utility with a small degree of probability distortion.

    Peel, D. & Law, D., 1 Rhag 2008, Yn: Journal of Gambling Business and Economics. 2, 3, t. 71-83

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  11. Cyhoeddwyd

    Testing for market efficiency in gambling markets: some observations and new statistical tests based on a bootstrap method.

    Paya, I. A., Peel, D., Law, D., Peirson, J. & Vaughan Williams, L. (gol.), 1 Ion 2005, Information Efficiency in Financial and Betting Markets. 2005 gol. Cambridge University Press, t. 346-365

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennod

  12. Cyhoeddwyd

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.

    Allbwn ymchwil: Llyfr/AdroddiadAdroddiad Comisiwn

  13. Cyhoeddwyd

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Ebr 2019, Yn: Journal of Environmental Psychology. 62, April, t. 115-123

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  14. Cyhoeddwyd

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Meh 2017, Yn: Journal of Small Business and Enterprise Development. 24, 2, t. 261-277

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  15. Cyhoeddwyd

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennod

  16. Cyhoeddwyd

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur

  17. Cyhoeddwyd

    Customer Expectations in B2B Relationships: A study in the software industry.

    Parry, S. & Jones, R., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur

  18. Cyhoeddwyd

    Exploring marketing and relationships in software SMEs: A mixed methods approach

    Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Ion 2011, Yn: Management Research Review. 35, 1, t. 52 - 68

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  19. Cyhoeddwyd

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Maw 2013, Yn: Journal of Consumer Behaviour. 12, 2, t. 112-121

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  20. Cyhoeddwyd

    Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

    Parry, S. & Kupiec-Teahan, B., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur

  21. Cyhoeddwyd

    Customer-perceived value in business-to-business relationships: A study of software customers

    Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  22. Cyhoeddwyd

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2012, Yn: Journal of Small Business and Enterprise Development. 19, 4, t. 712-728

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  23. Cyhoeddwyd

    Critical Success Factors of SMEs in the Software Sector.

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur

  24. Cyhoeddwyd

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur

  25. Cyhoeddwyd

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur