1. Cyhoeddwyd

   'Arrivederci CIAO.com, Buongiorno Bing.com' - Electronic word-of-mouth (eWOM), antecedences and consequences

   Khammash, M. & Griffiths, G. H., 1 Chwef 2011, Yn: International Journal of Information Management. 31, 1, t. 82-87

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2. Cyhoeddwyd

   "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

   Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur