1. Cyhoeddwyd

   Creativity and Advertising: Affect, Events and Process

   McStay, A., 17 Mai 2013, Routledge.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

2. Cyhoeddwyd

   The Mood of Information: a critique of online behavioural advertising

   McStay, A., 1 Ion 2011, Continuum.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

3. Cyhoeddwyd

   What of consent in an age of empathic media?

   McStay, A., 24 Chwef 2015.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

4. Cyhoeddwyd

   Digital Advertising

   McStay, A., 1 Ion 2009, Palgrave.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

5. Cyhoeddwyd

   I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

   McStay, A., 30 Medi 2012, Yn: New media and society.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Ion 2010, Yn: Qualitative Report. 15, 1, t. 37-58

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

7. Cyhoeddwyd

   Privacy and Philosophy: New Media and Affective Protocol

   McStay, A., 14 Meh 2014, Peter Lang.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

8. Cyhoeddwyd

   Digital Advertising (Second Edition)

   McStay, A., 14 Hyd 2016, 2nd, revised gol. Palgrave. 221 t.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr › adolygiad gan gymheiriaid

9. Cyhoeddwyd

   Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

   McStay, A., 10 Ebr 2017, Commercial communication in the digital age – information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (gol.). Mouton de Gruyter, t. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).

   Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

10. Cyhoeddwyd

    The Mood of Information in an Age of Empathic Media

    McStay, A., 10 Tach 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (gol.). New York: Routledge, t. 235 247 t. (Routledge Research in Cultural and Media Studies).

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid