1. Cyhoeddwyd

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Ion 2010, Yn: Qualitative Report. 15, 1, t. 37-58

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2. Cyhoeddwyd

   Privacy and Philosophy: New Media and Affective Protocol

   McStay, A., 14 Meh 2014, Peter Lang.

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3. Cyhoeddwyd

   Digital Advertising (Second Edition)

   McStay, A., 14 Hyd 2016, 2nd, revised gol. Palgrave. 221 t.

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4. Cyhoeddwyd

   Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

   McStay, A., 10 Ebr 2017, Commercial communication in the digital age – information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (gol.). Mouton de Gruyter, t. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).

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5. Cyhoeddwyd

   ‘This time with feeling?’ Assessing EU data governance implications of out of home appraisal based emotional AI

   McStay, A. & Urquhart, L., 7 Hyd 2019, Yn: First Monday. 24, 10

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6. Cyhoeddwyd

   Privacy and the Media

   McStay, A., 6 Ebr 2017, 1 gol. London: SAGE Publications Ltd. 224 t.

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7. Cyhoeddwyd

   Emotional AI: The Rise of Empathic Media

   McStay, A., 9 Meh 2018, SAGE Publications Ltd. 248 t.

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8. Cyhoeddwyd

   Emotional AI, Ethics, and Japanese Spice: Contributing Community, Wholeness, Sincerity, and Heart

   McStay, A., Rhag 2021, Yn: Philosophy & Technology. 34, 4, t. 1781-1802

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9. Cyhoeddwyd

   Automating Empathy: Decoding Technologies that Gauge Intimate Life

   McStay, A., 22 Tach 2023, Oxford: OUP.

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10. Cyhoeddwyd

    Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)

    McStay, A., 23 Tach 2016, Yn: Big Data and Society. 3, 2, t. 1-11 11 t.

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