1. Cyhoeddwyd

   The Mood of Information in an Age of Empathic Media

   McStay, A., 10 Tach 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (gol.). New York: Routledge, t. 235 247 t. (Routledge Research in Cultural and Media Studies).

   Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

2. Cyhoeddwyd

   The Mood of Information: a critique of online behavioural advertising

   McStay, A., 1 Ion 2011, Continuum.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

3. Cyhoeddwyd

   The Significance of AdTech: Programmatic Platforms, Identity and Moments

   McStay, A., 18 Maw 2018, The Advertising Handbook. Hardy, J., Powell, H. & Macrury, I. (gol.). 4th gol. Routledge, t. 88-101

   Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod

4. Cyhoeddwyd

   The Sorry Tale of British Journalism and our Right to Privacy

   Bakir, V. & McStay, A., 22 Maw 2018, 9 t. London : UK Parliament.

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5. Cyhoeddwyd

   The hidden influence: Exploring presence in human-synthetic interactions through ghostbots

   McStay, A., 27 Gorff 2024, Yn: Ethics and Information Technology. 26, 48.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   What of consent in an age of empathic media?

   McStay, A., 24 Chwef 2015.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

7. Cyhoeddwyd

   ‘This time with feeling?’ Assessing EU data governance implications of out of home appraisal based emotional AI

   McStay, A. & Urquhart, L., 7 Hyd 2019, Yn: First Monday. 24, 10

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8. Cyhoeddwyd

   ‘Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online’:

   Bakir, V. & McStay, A., 1 Meh 2017, Political Studies Association.

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