1. Cyhoeddwyd

   CULTURE CHANGE: Incentivise political campaigners to run civil and informative election campaigns.

   Bakir, V. & McStay, A., 21 Ion 2020, UK Parliament, (APPG on Electoral Campaigning Transparency).

   Allbwn ymchwil: Papur gweithio › Papur Gwaith

2. Cyhoeddwyd

   Combatting fake news: analysis of submissions to the fake news inquiry

   Bakir, V. & McStay, A., 1 Mai 2017, 3 t.

   Allbwn ymchwil: Cyfraniad arall › Cyfraniad Arall

3. Cyhoeddwyd

   Conceiving Empathic Media and Outlining Stakeholder Interests (With Some Surprising Results).

   McStay, A., 22 Meh 2015.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

4. Cyhoeddwyd

   Creativity and Advertising: Affect, Events and Process

   McStay, A., 17 Mai 2013, Routledge.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

5. Cyhoeddwyd

   Datafied Bearbaiting and Emotional AI: Anticipating the Quantified Jeremy Kyle Show Submission to DCMS Committee Inquiry into Reality TV

   Bakir, V. & McStay, A., 2019, UK Parliament, (DCMS).

   Allbwn ymchwil: Papur gweithio › Papur Gwaith

6. Cyhoeddwyd

   Debating and Assessing Transparency Arrangements: Privacy, Security, Surveillance, Trust: Evaluating Perspectives on Surveillance in the Post-Snowden Leak Era

   Bakir, V. & McStay, A., 18 Meh 2015.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

7. Cyhoeddwyd

   Digital Advertising

   McStay, A., 1 Ion 2009, Palgrave.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

8. Cyhoeddwyd

   Digital Advertising (Second Edition)

   McStay, A., 14 Hyd 2016, 2nd, revised gol. Palgrave. 221 t.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr › adolygiad gan gymheiriaid

9. Cyhoeddwyd

   Emotional AI: The Rise of Empathic Media

   McStay, A., 9 Meh 2018, SAGE Publications Ltd. 248 t.

   Allbwn ymchwil: Llyfr/Adroddiad › Llyfr › adolygiad gan gymheiriaid

10. Cyhoeddwyd

    Emotional AI and EdTech: Serving the Public Good?

    McStay, A., 6 Tach 2019, Yn: Learning, Media and Technology. 45, 3, t. 270-283

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid