1. Cyhoeddwyd

   A Typology of Transpararency Today

   McStay, A., 6 Ion 2015.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

2. Cyhoeddwyd

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Ion 2010, Yn: Qualitative Report. 15, 1, t. 37-58

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

3. Cyhoeddwyd

   Against Opacity, Outrage & Deception: Towards an ethical code of conduct for transparent, explainable, civil & informative digital political campaigns.

   Bakir, V. & McStay, A., 1 Rhag 2019, UK Parliament.

   Allbwn ymchwil: Papur gweithio › Papur Gwaith

4. Cyhoeddwyd

   An ethical intervention into Conscious Cities

   McStay, A., 31 Gorff 2017, Yn: Conscious Cities Journal. 3

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5. Cyhoeddwyd

   Assessing interdisciplinary academic and mult-istakeholder positions on transparency in the post-Snowden leak era

   Bakir, V. & McStay, A., 1 Rhag 2015, Yn: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, t. 25-38

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   Assessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak era

   Bakir, V. & McStay, A., 2015, Yn: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, t. 25-38

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

7. Cyhoeddwyd

   Automated empathy in education: benefits, harms, debates

   McStay, A., 2022, Education Data Futures. 5RightsFoundation

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8. Cyhoeddwyd

   Automating Empathy: Decoding Technologies that Gauge Intimate Life

   McStay, A., 22 Tach 2023, Oxford: OUP.

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9. Cyhoeddwyd

   Automating empathy: overview, technologies, criticism

   McStay, A. & Bakir, V., 14 Tach 2023, Handbook of Critical Studies of Artificial Intelligence. Edward Elgar, t. 656-669

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10. E-gyhoeddi cyn argraffu

    Blurring the moral limits of data markets: biometrics, emotion and data dividends

    Bakir, V., Laffer, A. & McStay, A., 12 Awst 2023, (E-gyhoeddi cyn argraffu) Yn: AI & Society.

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11. Cyhoeddwyd

    CULTURE CHANGE: Incentivise political campaigners to run civil and informative election campaigns.

    Bakir, V. & McStay, A., 21 Ion 2020, UK Parliament, (APPG on Electoral Campaigning Transparency).

    Allbwn ymchwil: Papur gweithio › Papur Gwaith

12. Cyhoeddwyd

    Combatting fake news: analysis of submissions to the fake news inquiry

    Bakir, V. & McStay, A., 1 Mai 2017, 3 t.

    Allbwn ymchwil: Cyfraniad arall › Cyfraniad Arall

13. Cyhoeddwyd

    Conceiving Empathic Media and Outlining Stakeholder Interests (With Some Surprising Results).

    McStay, A., 22 Meh 2015.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

14. Cyhoeddwyd

    Creativity and Advertising: Affect, Events and Process

    McStay, A., 17 Mai 2013, Routledge.

    Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

15. Cyhoeddwyd

    Datafied Bearbaiting and Emotional AI: Anticipating the Quantified Jeremy Kyle Show Submission to DCMS Committee Inquiry into Reality TV

    Bakir, V. & McStay, A., 2019, UK Parliament, (DCMS).

    Allbwn ymchwil: Papur gweithio › Papur Gwaith

16. Cyhoeddwyd

    Debating and Assessing Transparency Arrangements: Privacy, Security, Surveillance, Trust: Evaluating Perspectives on Surveillance in the Post-Snowden Leak Era

    Bakir, V. & McStay, A., 18 Meh 2015.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

17. Cyhoeddwyd

    Digital Advertising

    McStay, A., 1 Ion 2009, Palgrave.

    Allbwn ymchwil: Llyfr/Adroddiad › Llyfr

18. Cyhoeddwyd

    Digital Advertising (Second Edition)

    McStay, A., 14 Hyd 2016, 2nd, revised gol. Palgrave. 221 t.

    Allbwn ymchwil: Llyfr/Adroddiad › Llyfr › adolygiad gan gymheiriaid

19. Cyhoeddwyd

    Emotional AI: The Rise of Empathic Media

    McStay, A., 9 Meh 2018, SAGE Publications Ltd. 248 t.

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20. Cyhoeddwyd

    Emotional AI and EdTech: Serving the Public Good?

    McStay, A., 6 Tach 2019, Yn: Learning, Media and Technology. 45, 3, t. 270-283

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21. Cyhoeddwyd

    Emotional AI, Ethics, and Japanese Spice: Contributing Community, Wholeness, Sincerity, and Heart

    McStay, A., Rhag 2021, Yn: Philosophy & Technology. 34, 4, t. 1781-1802

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

22. Cyhoeddwyd

    Emotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy

    McStay, A., 2020, Yn: Big Data and Society. 7, 1, 12 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

23. Cyhoeddwyd

    Emotional artificial intelligence in children’s toys and devices: Ethics, governance and practical remedies

    McStay, A. & Rosner, G., 15 Maw 2021, Yn: Big Data and Society. 8, 1, 16 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

24. Cyhoeddwyd

    Empathic Media, Emotional AI, and the Optimization of Disinformation

    McStay, A. & Bakir, V., 3 Medi 2020, Affective Politics of Digital Media: Propaganda by Other Means. Boler, M. & Davis, E. (gol.). Routledge, t. 263-279

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

25. Cyhoeddwyd

    Empathic media and Cultural Mediations of Transparency

    McStay, A., 10 Medi 2015.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur