Professor Edward Shiu

Emeritus Professor, Anrhydeddol

Contact info

Hen Goleg room 0.10

e.shiu@bangor.ac.uk

  1. Cyhoeddwyd

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  2. Cyhoeddwyd

    Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets

    Hassan, L., Shiu, E. & McGowan, M., 6 Rhag 2019, Yn: European Journal of Marketing. 54, 2, t. 282-304

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  3. Cyhoeddwyd

    A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

    Hassan, L. & Shiu, E., 2018, Yn: Journal of Social Marketing. 8, 3, t. 333-352

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygl adolyguadolygiad gan gymheiriaid

  4. Cyhoeddwyd

    Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

    Hassan, L. M. & Shiu, E. M. K., Gorff 2007, Yn: International Journal of Consumer Studies. 31, 4, t. 317-325 9 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  5. Cyhoeddwyd

    A multi-country assessment of the long-term orientation scale

    Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Ion 2011, Yn: International Marketing Review. 28, 1, t. 81-101

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  6. Cyhoeddwyd

    No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick

    Hassan, L. M. & Shiu, E. M., Maw 2015, Yn: Tobacco Control. 24, e1, t. e3-e5

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  7. Cyhoeddwyd

    HELP – for a life without tobacco: a case study on demarketing across two levels

    Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, Yn: Marketing Intelligence and Planning. 27, 4, t. 486-502 17 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  8. Cyhoeddwyd

    The influence of social identity on value perceptions and intention

    McGowan, M., Hassan, L. & Shiu, E., 5 Tach 2017, Yn: Journal of Consumer Behaviour. 16, 3, t. 242-253

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  9. Cyhoeddwyd

    Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

    McGowan, M., Hassan, L. & Shiu, E., 6 Ebr 2022, Yn: European Journal of Marketing. 56, 3, t. 817-839

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  10. Cyhoeddwyd

    Solving dissociative group effects using construal level theory

    McGowan, M., Hassan, L. & Shiu, E., 6 Ion 2020, Yn: European Journal of Marketing. 54, 1, t. 212-237

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid