1. Cyhoeddwyd

   Demarketing tobacco through governmental policies - the 4Ps revisited

   Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Chwef 2009, Yn: Journal of Business Research. 62, 2, t. 269-278

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2. Cyhoeddwyd

   The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

   Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Maw 2015, Yn: Journal of Business Research. 68, 3, t. 534-541

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

3. Cyhoeddwyd

   Consumer uncertainty, revisited

   Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Meh 2011, Yn: Psychology and Marketing. 28, 6, t. 584-607

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

4. Cyhoeddwyd

   Fashion victim: The impact of fair trade concerns on clothing choice

   Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Ebr 2006, Yn: Journal of Strategic Marketing. 14, 4, t. 427-440 14 t.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

5. Cyhoeddwyd

   An exploration of values in ethical consumer decision making

   Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Maw 2005, Yn: Journal of Consumer Behaviour. 4, 3, t. 185-200 16 t.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.

   Allbwn ymchwil: Llyfr/Adroddiad › Adroddiad Comisiwn

7. Cyhoeddwyd

   Competencies associated with growth of women-led SMEs

   Mitchelmore, S., Rowley, J. & Shiu, E., 2014, Yn: Journal of Small Business and Enterprise Development. 21, 4, t. 588-601

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

8. Cyhoeddwyd

   The influence of social identity on value perceptions and intention

   McGowan, M., Hassan, L. & Shiu, E., 5 Tach 2017, Yn: Journal of Consumer Behaviour. 16, 3, t. 242-253

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

9. Cyhoeddwyd

   Solving dissociative group effects using construal level theory

   McGowan, M., Hassan, L. & Shiu, E., 6 Ion 2020, Yn: European Journal of Marketing. 54, 1, t. 212-237

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

10. Cyhoeddwyd

    Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

    McGowan, M., Hassan, L. & Shiu, E., 6 Ebr 2022, Yn: European Journal of Marketing. 56, 3, t. 817-839

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid