1. Cyhoeddwyd

   "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

   Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

2. Cyhoeddwyd

   'The EMICO' framework: Exploring Entrepreneurial Marketing in Software Technology SMEs.

   Jones, R. & Rowley, J., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

3. Cyhoeddwyd

   A New Methodology for Analysis of Entrepreneurial Technology SME's.

   Jones, R. & Rowley, J., 1 Ion 2009.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

4. Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

   Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J., Eggers, F. & Deacon, J., 2016, Yn: Journal of Strategic Marketing. 24, 1, t. 5-19 15 t.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

5. Cyhoeddwyd

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Tach 2011, Yn: International Journal of Entrepreneurial Behavior and Research. 17, 6, t. 645 - 662

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   Customer Expectations in B2B Relationships: A study in the software industry.

   Parry, S. & Jones, R., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

7. Cyhoeddwyd

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

8. Cyhoeddwyd

   ENTREPRENEURIAL MARKETING: A SMALL BUSINESS PERSPECTIVE

   Jones, R. & Suoranta, M., 2013, 5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY. Vrontis, D., Weber, Y., Kaufmann, R. & Tarba, S. (gol.). t. 1785-1786 2 t.

   Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i Gynhadledd › adolygiad gan gymheiriaid

9. Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities

   Roach, D., Ryman, J., Jones, R. & Ryman, H., 1 Rhag 2018, Yn: CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION. 35, 4, t. 563-576 14 t.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

10. Cyhoeddwyd

    Enterpreneurial marketing in small businesses: a conceptual exploration.

    Rowley, J. E., Jones, R. & Rowley, J., 21 Chwef 2011, Yn: International Small Business Journal. 29, 1, t. 25-36

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid