Dr Sonya Hanna

Darlithydd mewn Marchnata

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

  1. Cyhoeddwyd

    Practitioners views on the essence of place brand management

    Hanna, S. A., Hanna, S. & Rowley, J., 13 Meh 2012, Yn: Place Branding and Public Diplomacy. 8, t. 102-109

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  2. Cyhoeddwyd

    Rethinking Strategic Place Branding in the Digital Age

    Hanna, S. A. & Rowley, J., 31 Rhag 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, t. 85-100

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennod

  3. Cyhoeddwyd

    Ten difficult steps towards enhancing you Place's Reputation

    Hanna, S. A., Hanna, S. & Rowley, J., 1 Ion 2012, Yn: Journal of Town and Country Planning.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  4. Cyhoeddwyd

    The Projected Destination Brand Personalities of European Capital Cities and their Positioning

    Hanna, S. & Rowley, J., Awst 2019, Yn: Journal of Marketing Management. 35, 11-12, t. 1135-1158 47 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  5. Cyhoeddwyd

    Towards a model of the Place Brand Web

    Hanna, S. & Rowley, J., 25 Tach 2014, Yn: Tourism Management. 48, June, t. 100-112

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  6. Cyhoeddwyd

    Towards a strategic place brand-management model

    Hanna, S. A. & Rowley, J., 30 Maw 2011, Yn: Journal of Marketing Management. 27, 5-6, t. 458-476

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  7. Cyhoeddwyd

    Using Card-Based Games in Semi-Structured Interviews

    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (gol.). t. 479-486 8 t.

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i Gynhadledd

  8. Cyhoeddwyd

    Using card-based games to enhance the value of semistructured interviews

    Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Chwef 2012, Yn: International Journal of Market Research. 54, 1, t. 93-110

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

Blaenorol 1 2 Nesaf