Rethinking Strategic Place Branding in the Digital Age
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
| Iaith wreiddiol | Saesneg |
|---|---|
| Teitl | Rethinking Place Branding |
| Is-deitl | Comprehensive Brand Development for Cities and Regions |
| Cyhoeddwr | Springer |
| Tudalennau | 85-100 |
| ISBN (Argraffiad) | 9783319124230 |
| Statws | Cyhoeddwyd - 31 Rhag 2014 |