Practitioners views on the essence of place brand management

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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Practitioners views on the essence of place brand management. / Hanna, S.A.; Hanna, S.; Rowley, J.
Yn: Place Branding and Public Diplomacy, Cyfrol 8, 13.06.2012, t. 102-109.

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

HarvardHarvard

Hanna, SA, Hanna, S & Rowley, J 2012, 'Practitioners views on the essence of place brand management', Place Branding and Public Diplomacy, cyfrol. 8, tt. 102-109. https://doi.org/doi:10.1057/pb.2012.5

APA

Hanna, S. A., Hanna, S., & Rowley, J. (2012). Practitioners views on the essence of place brand management. Place Branding and Public Diplomacy, 8, 102-109. https://doi.org/doi:10.1057/pb.2012.5

CBE

Hanna SA, Hanna S, Rowley J. 2012. Practitioners views on the essence of place brand management. Place Branding and Public Diplomacy. 8:102-109. https://doi.org/doi:10.1057/pb.2012.5

MLA

Hanna, S.A., S. Hanna a J. Rowley. "Practitioners views on the essence of place brand management". Place Branding and Public Diplomacy. 2012, 8. 102-109. https://doi.org/doi:10.1057/pb.2012.5

VancouverVancouver

Hanna SA, Hanna S, Rowley J. Practitioners views on the essence of place brand management. Place Branding and Public Diplomacy. 2012 Meh 13;8:102-109. doi: doi:10.1057/pb.2012.5

Author

Hanna, S.A. ; Hanna, S. ; Rowley, J. / Practitioners views on the essence of place brand management. Yn: Place Branding and Public Diplomacy. 2012 ; Cyfrol 8. tt. 102-109.

RIS

TY - JOUR

T1 - Practitioners views on the essence of place brand management

AU - Hanna, S.A.

AU - Hanna, S.

AU - Rowley, J.

PY - 2012/6/13

Y1 - 2012/6/13

N2 - This study seeks to complement existing theoretical definitions of place branding proposed by earlier research, and offers a practitioner definition of place brand management. As part of a wider study on place brand management, 15 place brand practitioners working across 15 different geographical locations and in various destination management organisations were asked to elaborate on what they understood by ‘place brand management’. This is the first study to capture and integrate practitioners’ views on the essence of place brand management. The study generates a multi-faceted definition, which centres on the place identity, experience of the place, stakeholder engagement, and the place brand practitioner's leadership role in positioning and promoting the place proposition and experience.

AB - This study seeks to complement existing theoretical definitions of place branding proposed by earlier research, and offers a practitioner definition of place brand management. As part of a wider study on place brand management, 15 place brand practitioners working across 15 different geographical locations and in various destination management organisations were asked to elaborate on what they understood by ‘place brand management’. This is the first study to capture and integrate practitioners’ views on the essence of place brand management. The study generates a multi-faceted definition, which centres on the place identity, experience of the place, stakeholder engagement, and the place brand practitioner's leadership role in positioning and promoting the place proposition and experience.

U2 - doi:10.1057/pb.2012.5

DO - doi:10.1057/pb.2012.5

M3 - Article

VL - 8

SP - 102

EP - 109

JO - Place Branding and Public Diplomacy

JF - Place Branding and Public Diplomacy

SN - 1751-8040

ER -