This paper introduces an innovative framework for visualisation design ideation, which includes a collection of terms for creative visualisation design, the five-step process, and an implementation called VisAlchemy. Throughout the visualisation ideation process, individuals engage in exploring various concepts, brainstorming, sketching ideas, prototyping, and experimenting with different methods for visually representing data or information.
Sometimes, designers feel incapable of sketching, and the ideation process can be quite lengthy. In such cases, generative AI can provide assistance. However, even with AI, it can be difficult to know which vocabulary to use and how to strategically approach the design process. Our strategy prompts imaginative and structured narratives for generative AI use, facilitating the generation and refinement of visualisation design ideas. We aim to inspire fresh and innovative ideas, encouraging creativity and exploring unconventional concepts. VisAlchemy is a five-step framework: a methodical approach to defining, exploring, and refining prompts to enhance the generative AI process. The framework blends design elements and aesthetics with context and application. In addition we present a vocabulary-set of 300 words, underpinned from a corpus of visualisation design and art papers, along with a demonstration tool called VisAlchemy. The interactive interface of the VisAlchemy tool allows users to adhere to the framework and generate innovative visualisation design concepts. It is built using the SDXL Turbo language model. Finally, we demonstrate its use through case studies and examples and show the transformative power of the framework to create inspired and exciting design ideas through refinement, re-ordering, weighting of words and word rephrasing.