Research undertaken by two AHRC-funded projects on ‘European Travellers to Wales: 1750-2010’ involved the discovery, study and interpretation of almost 500 accounts by travellers from all over Europe. The impact of the research has been wide-ranging and has involved extensive public engagement activities aimed at diverse audiences. Impact has taken the form of enhanced public understanding of Welsh-European intercultural relations (through a travelling exhibition, freely available educational materials, public talks and a variety of on-line resources) and significant enhancements within the heritage and tourism sectors, including the development of new resources and insights into motivations for travel to Wales and sites of special interest (through an open access database, an interactive website and a range of opportunities for heritage bodies).