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Overview

I use modern data analytics and predictive modeling to reveal unique insights about problems of economic and social importance. My research spans fraud detection, quantifying advertising effectiveness, health analytics, fintech, business failure prediction, sports analytics, workplace design and other predictive analytics in business. I have received multiple external grants to support my research, with a total value over £500,000. I am also extremely active in PhD supervision and am the recipient of an award in that area. 

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