I am the Dean of Education and Student Experience for the College of Medicine and Health, which hosts the disciplines of Psychology, Medicine, Healthcare Sciences, Sport and Exercise Sciences, and Medical Sciences. The strategic focus of my role within the College is to ensure that our teaching is transformational, with good health and wellbeing sitting at its heart. Further to my College duties, I lead the delivery of the University's Student Experience Strategy, which takes a holistic approach to student experience, delivering on five key objectives: Wellbeing; Inclusivity; Environment; Opportunity; Communication. I am a passionate advocate for effective and inclusive practice within teaching and learning and I led the University's transition to Advance HE's Professional Standards Framework (2023), enabling staff at the University to offer cutting edge practice, in line with national benchmarks. In addition to my College and University roles, I lecture within the School of Psychology and Sport Science, where I teach Biological Psychology and Consumer Psychology at undergraduate level, and I lead an Advance HE accredited discipline specific teacher training programme for doctoral students who teach across the School's programmes.

I am a neuropsychologist and I explore how our emotional experiences can influence our decision-making. My empirical expertise feeds my applied work in identifying and solving problems within businesses, and I have worked with a number of high-profile clients, such as Unilever, Aldi and Mondelez, bridging the gap between science and practice. As an expert in consumer psychology, I have contributed to BBC’s X-Ray, BBC Breakfast, BBC Radio Wales, and BBC Radio 4, with regard to shopping behaviour, and the influence of personal relationships on decision-making. I was a PI on the WEFO funded CALIN project, and my most recent focus was on the development of multi-disciplinary interventions and training programmes which aimed to enhance mental health and wellbeing within small-to-medium enterprises. I am a member of the Institute for Wellbeing Research within the School of Psychology and Sport Science.