Dr Georgina Smith

Lecturer in Marketing

Contact info

E-mail: Georgina.Smith@Bangor.ac.uk

Contact Info

E-mail: Georgina.Smith@Bangor.ac.uk


I am a Lecturer in Marketing at Bangor Business School having previously worked in the school as a Graduate Teaching Assistant. I obtained my PhD in Marketing in May 2020. My current research interests are focused on consumer decision-making and the influence of emotion on behavioural choice.



Roles within Bangor Business School:

Personal Tutor

PGT dissertation supervision



Teaching and Supervision

In the 2020/2021 academic year I teach on the following modules:



ASB-3530 Brand Management

ASB-1105 Principles of Business Management (semester 2 only)



ASB-4530 Global Brand Management

ASB-4521 International Marketing Communication


Other roles:

PGT dissertation supervision

Education / academic qualifications

  • MA , Business & Marketing
  • BA , History
  • PhD , Marketing
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