My research interest includes but is not limited to:

• Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
• Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
• Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards. 

Office: Room 2.02 Hen Goleg, College Rd, Bangor LL57 2DG

Find Me on LinkedIn

For teaching advice and feedback, please click here to make an appointment with me. 

Undergraduate Teaching

• Behavioural Finance (2023)
• Data Science (2024 - Present)

Postgraduate Teaching

• Data Science (2023 - Present)
• Coding for Business Applications (2023)
• Applied Finance Project (2022-2023)
• FinTech with Project (2023)

Doctoral Workshop

• Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

• Jiaxin Li (2024 - Present)
• Ricardo Verschueren (2024 - Present)

• British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (£9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
• Welsh Government’s SMART-FIS program 2024 (£34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
• UK SPF Skills & Innovation voucher scheme 2024 (£4,294.25), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust
  
• UK SPF SIV Scheme 2024 (£4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton
• UK SPF SIV Scheme 2024 (£7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works. 

PhD Students External Advisor

• Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operations Research; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice