Interim Dean for College of Human Sciences
School of Psychology
Gwynedd LL57 2AS
Tel: +44 (0) 1248 388340
PhD University of Cambridge
BA (Hons) Durham University
John's research focuses on the interface between cognition and motivation. He is interested in how motivational signals are generated, how they interact with ongoing cognitive processes and how this affects behaviour. His research interests include: the influence of motivational states on cognitive processes such as attention, memory and decision-making; the effect of positive emotional states (such as happiness and flow) on cognition; the role and nature of stimulus-induced behaviours (including motivational arousal and craving in addictive behaviours); the use of fMRI to explore neural mechanisms of motivation.
Professor John Parkinson is a member of the Clinical, Health, & Behavioural Psychology and Social Neuroscience research groups.
John is also currently the Director of the Wales Centre for Behaviour Change.
Self-funded (inc. agency-funded) projects
Behaviour change and motivation - understanding what behaviour change techniques work in specific sitatuations (e.g. sustainability).
Pavlovian to Instrumental transfer - the way in which envirnomental stimuli impact instriumental behaviours.
Competitive scholarship opportunities available