Mr Stephen Jones

Senior Lecturer in Management, External


Stephen Jones, as Director of Business Relations. is responsible for the School's links with businesses in North Wales, & academic collaborative partners around the World In addition, as senior lecturer he teaches undergraduate, postgraduate, and post-experience executive modules. Having introduced the teaching of ‘entrepreneurship' and 'e-business' at Bangor he now focuses on the discipline of marketing - for teaching, research, & in supporting Small & Medium-sized Enterprises under Government-sponsored engagement projects. As well as UK. he has taught in Dubai, Hong Kong, India, Ireland, Italy, Malaysia, Singapore, South Africa, USA, & Zimbabwe.
In the last 15 years he has captured grant funding in excess of £2m — principally from UK/Welsh Government and Research Council sources for business development services; EU Interreg sources for management development programmes linking Wales and Ireland; and UK International Development sources for faculty development support to HE institutions in Eastern Europe and the Middle East.
Roles within Bangor Business School

Senior Lecturer in Management Studies - postgraduate and undergraduate, teaching and supervision and pastoral care. Director of Business Relations. Bangor Business School - responsible for links with validated partners in UK and overseas.
Co-ordinator of intensive Bangor-campus teaching provision for overseas collaborative partners.
Academic supervision of Knowledge Transfer Partnerships (KTPs.



MBSc Business and Management, Manchester Business School

MSc Marine Geotechnics, UCNW

BSc Marine Biology and Soil Science, UCNW

Research and Teaching Interests
Stephen's current research focuses on knowledge transfer between academia & industry, & the development of academic identity in students & lecturers. He recently completed supervising a KESS-funded PhD on changing patterns of digital media consumption & distribution in SME music production in Wales. All these topics extend his earlier interests in regional economic development.
Undergraduate Teaching
ASB-3102 International Business
ASB-3107 Marketing of Services
Postgraduate Teaching
ASB-4006 Marketing Strategy

ASB-4904 Applied Business Project - International Business
ASB-4715 Corporate Sustainability & Innovation



Collaborations with other Academic Institutions (public & private)
Stephen's involvement in this activity has included examples:-
Within Bangor University — KTPs with Bio-composites Centre, Canolfan Bedwyr, Creative Studies & Media, & Electronic Engineering; joint development of academic programmes with Chemistry, Computer Science, Environment Natural Resources & Geography, & Modern Languages.
Within North Wales - as joint chair of the business & management subject group of the Community University of North Wales Partnership.
In Eastern-Europe & the Middle East -faculty development programmes funded by UK government for institutions in Middle East & Russia, concentrating on issues of pedagogy.
Elsewhere in Europe, Asia-Pacific & Central Asia - programme administration & programme content advice on taught modules & projects/dissertations, staff development activities, programme administration support including Quality Assurance & governance matters, joint EU programme activities
Attendance at External Exam Boards, Validation Panels, Quinquennial Inspection Reviews.


Links with industry

Stephen continues to build on prior senior management experience in the Middle East & SE Asia, which included a period as Corporate Representative in Beijing in 1987 for a Fortune 500 corporation headquartered in Massachusetts.

Examples of activities with industry have included the creation, delivery & quality assurance of cross-border business development programmes between Wales & Ireland, & Wales & Italy (with EU funding); & programmes for management development & Executive Education.

A major activity has been as academic supervisor on Knowledge Transfer Partnerships with individual SMEs. These engagements, funded jointly by the Technology Strategy Board & Research Councils with financial contribution from the company, place a graduate in the company to work on a project of strategic significance. A portfolio of 12 projects (typically each of two years duration) have been completed across the spectrum from physical goods to pure services, for organizations serving individual consumers & corporate clients, operating on commercial & not-for-profit bases. These strategic interventions have included internationalisation, application of Internet-based solutions, new product development, & organizational optimization initiatives. Particularly satisfying have been contributions to the Welsh economy, language. culture & society through projects focusing on Welsh book publishing, the Welsh music industry, Welsh creative industry incubators & community initiatives, support to Welsh language broadcasting, & the diversification of Welsh agricultural products.

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