Studied attentional bias for alcohol-related (AR) words in 13 alcoholic men and 17 matched control Ss with a modified version of the Stroop Color and Word Test that included color-interfering, AR, and neutral words. Results indicate that (1) alcoholic Ss responded more slowly to all word categories than control Ss, (2) both alcoholic and control Ss responded more slowly to color-interfering words than to neutral words, and (3) only alcoholic Ss responded more slowly to AR words than to neutral words. Findings indicate that when the alcoholic Ss were confronted with AR stimuli, cognitive processes presumably began that made it impossible for them to ignore the meaning of the words and their resources were allocated to the content of the alcohol stimuli