Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules.
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 247–260 |
| Journal | International Journal of Research in Marketing |
| Volume | 25 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Dec 2008 |