ENTREPRENEURIAL MARKETING: A SMALL BUSINESS PERSPECTIVE
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
| Original language | English |
|---|---|
| Title of host publication | 5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY |
| Editors | D Vrontis, Y Weber, R Kaufmann, S Tarba |
| Pages | 1785-1786 |
| Number of pages | 2 |
| Publication status | Published - 2013 |