• Fiona McAllister
    Beaufort Research
  • Adam Blunt
    Beaufort Research
  • Cynog Prys
  • Carys Evans
    S4C Digital Media Limited
  • Ellir Jones
    BBC Wales
  • Iwan Evans
    Welsh Government
BBC Cymru Wales, S4C and the Welsh Government commissioned Beaufort
Research (and Dr Cynog Prys) to explore the behaviour, attitudes and aspirations of Welsh speakers in terms of their use of Welsh in a range of everyday settings. Two key outcomes were needed from the research:

 To understand what drives Welsh speakers’ behaviours and perceptions
around using the language;

 To identify strategies which may encourage more use of Welsh in daily
lives, and more use of Welsh language media content.

The research consisted of three components: a quantitative survey which
included 483 Welsh speakers; a qualitative study of the behaviours and
experiences of 30 participants; and a review of the international literature relating to language choice and behaviour.

Keywords

Original languageWelsh
PublisherWelsh Government
Number of pages123
Publication statusPublished - 2 Jul 2013
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