Forecast quality improvement with Action Research: A success story at PharmaCo

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  • 2018 Forecast quality

    Accepted author manuscript, 917 KB, PDF-document

    Embargo ends: 24/05/20

    Licence: CC BY-NC-ND Show licence


There is a gap in the forecasting research surrounding the theory of integrating and improving forecasting in practice. The number of academically affiliated consultancies and knowledge transfer projects that there are around, due to a need for improvements in forecast quality, would suggest that many interventions and actions are taking place. However, the problems that surround practitioner understanding, learning and usage are rarely documented. This article takes the first step toward trying to rectify this situation by using the specific case study of a fully engaged company. A successful action research intervention in the Production Planning and Control work unit improved the use and understanding of the forecast function, contributing to substantial savings, enhanced communication and improved working practices.
Original languageEnglish
Pages (from-to)129-143
JournalInternational Journal of Forecasting
Issue number1
Early online date24 May 2018
Publication statusPublished - Mar 2019
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