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Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK

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Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK. / Michaelidou, Nina; Hassan, Louise M.
In: Food Policy, Vol. 35, No. 2, 04.2010, p. 130-139.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Michaelidou, N & Hassan, LM 2010, 'Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK', Food Policy, vol. 35, no. 2, pp. 130-139. https://doi.org/10.1016/j.foodpol.2009.10.001

APA

Michaelidou, N., & Hassan, L. M. (2010). Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK. Food Policy, 35(2), 130-139. https://doi.org/10.1016/j.foodpol.2009.10.001

CBE

Michaelidou N, Hassan LM. 2010. Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK. Food Policy. 35(2):130-139. https://doi.org/10.1016/j.foodpol.2009.10.001

MLA

Michaelidou, Nina and Louise M. Hassan. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK". Food Policy. 2010, 35(2). 130-139. https://doi.org/10.1016/j.foodpol.2009.10.001

VancouverVancouver

Michaelidou N, Hassan LM. Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK. Food Policy. 2010 Apr;35(2):130-139. doi: 10.1016/j.foodpol.2009.10.001

Author

Michaelidou, Nina ; Hassan, Louise M. / Modeling the factors affecting rural consumers' purchase of organic and free-range produce : A case study of consumers' from the Island of Arran in Scotland, UK. In: Food Policy. 2010 ; Vol. 35, No. 2. pp. 130-139.

RIS

TY - JOUR

T1 - Modeling the factors affecting rural consumers' purchase of organic and free-range produce

T2 - A case study of consumers' from the Island of Arran in Scotland, UK

AU - Michaelidou, Nina

AU - Hassan, Louise M.

PY - 2010/4

Y1 - 2010/4

N2 - This paper investigates the roles of personal, product related and economic factors in predicting rural consumers' attitudes and purchase intentions towards organic and free-range produce. A conceptual model is derived and tested via structural equation modeling on a sample of 222 rural consumers. The results show that attitude is explained by consumers' food safety concern, ethical lifestyle and price perceptions. Attitude partially mediates the effects of ethical lifestyle and price on intention to purchase organic produce as well as the effect of ethical lifestyle on intention to purchase free-range produce. Attitude assumes a more central role in fully mediating the effect of food safety concern on intention to purchase organic produce, as well as the effect of price on intention to purchase free-range produce. Overall the conceptual model of consumer decision making performs well in both organic and free-range contexts yielding similar results. textcopyright 2009 Elsevier Ltd.

AB - This paper investigates the roles of personal, product related and economic factors in predicting rural consumers' attitudes and purchase intentions towards organic and free-range produce. A conceptual model is derived and tested via structural equation modeling on a sample of 222 rural consumers. The results show that attitude is explained by consumers' food safety concern, ethical lifestyle and price perceptions. Attitude partially mediates the effects of ethical lifestyle and price on intention to purchase organic produce as well as the effect of ethical lifestyle on intention to purchase free-range produce. Attitude assumes a more central role in fully mediating the effect of food safety concern on intention to purchase organic produce, as well as the effect of price on intention to purchase free-range produce. Overall the conceptual model of consumer decision making performs well in both organic and free-range contexts yielding similar results. textcopyright 2009 Elsevier Ltd.

KW - Free-range,Organic,Rural consumers,Structural equation modeling

U2 - 10.1016/j.foodpol.2009.10.001

DO - 10.1016/j.foodpol.2009.10.001

M3 - Article

VL - 35

SP - 130

EP - 139

JO - Food Policy

JF - Food Policy

IS - 2

ER -