Presentation of a Generic ‘EMICO’ Framework for research Exploration of Entrepreneurial Marketing in SMEs.
Research output: Contribution to conference › Paper
| Original language | English |
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| Publication status | Published - 1 Jan 2009 |
| Event | Research Symposium on Marketing and Entrepreneurship, American Academy of Marketing SIG Group, Chicago, Illinois, 6th-7th August. - Duration: 3 Jan 0001 → … |
Conference
| Conference | Research Symposium on Marketing and Entrepreneurship, American Academy of Marketing SIG Group, Chicago, Illinois, 6th-7th August. |
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| Period | 3/01/01 → … |