Presentation of a generic 'EMICO' framework for research exploration of entrepreneurial marketing in SMEs.
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 5-21 |
| Journal | Journal of Research in Marketing and Entrepreneurship |
| Volume | 11 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2009 |