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Repeat visits and intentions to revisit a sporting event and its nearby destinations

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Repeat visits and intentions to revisit a sporting event and its nearby destinations. / Osti, Linda; Disegna, Marta; Brida, J.G.
In: Journal of Vacation Marketing, Vol. 18, No. 1, 25.01.2012, p. 31-42.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Osti, L, Disegna, M & Brida, JG 2012, 'Repeat visits and intentions to revisit a sporting event and its nearby destinations', Journal of Vacation Marketing, vol. 18, no. 1, pp. 31-42. https://doi.org/10.1177/1356766711428803

APA

Osti, L., Disegna, M., & Brida, J. G. (2012). Repeat visits and intentions to revisit a sporting event and its nearby destinations. Journal of Vacation Marketing, 18(1), 31-42. https://doi.org/10.1177/1356766711428803

CBE

Osti L, Disegna M, Brida JG. 2012. Repeat visits and intentions to revisit a sporting event and its nearby destinations. Journal of Vacation Marketing. 18(1):31-42. https://doi.org/10.1177/1356766711428803

MLA

Osti, Linda, Marta Disegna and J.G. Brida. "Repeat visits and intentions to revisit a sporting event and its nearby destinations". Journal of Vacation Marketing. 2012, 18(1). 31-42. https://doi.org/10.1177/1356766711428803

VancouverVancouver

Osti L, Disegna M, Brida JG. Repeat visits and intentions to revisit a sporting event and its nearby destinations. Journal of Vacation Marketing. 2012 Jan 25;18(1):31-42. doi: 10.1177/1356766711428803

Author

Osti, Linda ; Disegna, Marta ; Brida, J.G. / Repeat visits and intentions to revisit a sporting event and its nearby destinations. In: Journal of Vacation Marketing. 2012 ; Vol. 18, No. 1. pp. 31-42.

RIS

TY - JOUR

T1 - Repeat visits and intentions to revisit a sporting event and its nearby destinations

AU - Osti, Linda

AU - Disegna, Marta

AU - Brida, J.G.

N1 - Cited By :50 Export Date: 17 March 2023

PY - 2012/1/25

Y1 - 2012/1/25

N2 - This article investigates the effect that loyalty and tourist satisfaction with a sporting event have on visitors’ behavioural intention not only to revisit and recommend the event but also to revisit and recommend its nearby tourist destinations. The quantitative analysis is based on 343 self-administered questionnaires collected among the visitors of the Biathlon World Cup 2009 in South Tyrol, Northern Italy. The satisfaction variables were reduced to three factors: Services, Price, and Accessibility. Through the computation of numerous Logit models, this study shows that there is a positive relationship between the three satisfaction factors and the behavioural intention to revisit and recommend the event and its nearby tourist destinations to friends and relatives. Furthermore, loyalty to the event is strongly and positively related with the intention to revisit the event in the near future but not to revisit the destination or to recommend it to friends and relatives.

AB - This article investigates the effect that loyalty and tourist satisfaction with a sporting event have on visitors’ behavioural intention not only to revisit and recommend the event but also to revisit and recommend its nearby tourist destinations. The quantitative analysis is based on 343 self-administered questionnaires collected among the visitors of the Biathlon World Cup 2009 in South Tyrol, Northern Italy. The satisfaction variables were reduced to three factors: Services, Price, and Accessibility. Through the computation of numerous Logit models, this study shows that there is a positive relationship between the three satisfaction factors and the behavioural intention to revisit and recommend the event and its nearby tourist destinations to friends and relatives. Furthermore, loyalty to the event is strongly and positively related with the intention to revisit the event in the near future but not to revisit the destination or to recommend it to friends and relatives.

U2 - 10.1177/1356766711428803

DO - 10.1177/1356766711428803

M3 - Article

VL - 18

SP - 31

EP - 42

JO - Journal of Vacation Marketing

JF - Journal of Vacation Marketing

SN - 1356-7667

IS - 1

ER -