Self-Product Congruence: Image-Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities.

Research output: Chapter in Book/Report/Conference proceedingChapter

  • J. Breitsohl
  • M. Khammash
  • S. Krishnamurthy (Editor)
Original languageEnglish
Title of host publicationProceedings of IADIS International Conference on e-Commerce
PublisherIADIS Press
Pages205-209
Edition2009
ISBN (Print)9789728924898
Publication statusPublished - 1 Jan 2009
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