Shops can’t save UK high streets but a dose of local character could help them thrive again

Research output: Contribution to specialist publicationArticle

Efforts to help high streets to thrive again should involve making them more individual and uniquely based on local quirks. This quirkiness could be used to attract visitors interested in seeing something new, rather than a repeat of the same shops and businesses on every high street up and down the country.

Keywords

  • Tourism, retail, Marketing
Original languageEnglish
JournalThe Conversation
Publication statusPublished - 25 Oct 2023

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