TY - JOUR

T1 - Support for removal of point-of-purchase tobacco advertising and displays

T2 - findings from the International Tobacco Control (ITC) Canada survey

AU - Brown, Abraham

AU - Boudreau, Christian

AU - Moodie, Crawford

AU - Fong, Geoffrey T

AU - Li, Grace Y

AU - McNeill, Ann

AU - Thompson, Mary E

AU - Hassan, Louise M

AU - Hyland, Andrew

AU - Thrasher, James F

AU - Yong, Hua-Hie

AU - Borland, Ron

AU - Hastings, Gerard

AU - Hammond, David

PY - 2012/11

Y1 - 2012/11

N2 - BACKGROUND: Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase.METHODS: Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers' support for a ban on tobacco advertising and displays in stores and whether this support is associated with noticing either advertising or displays in stores, and quit intentions, over time. In total, there were 4580 respondents in wave 5 (October 2006 to February 2007), wave 6 (September 2007 to February 2008) and wave 7 (October 2008 to June 2009). The surveys were conducted before, during and in some cases after the implementation of display bans in most Canadian provinces and territories.RESULTS: Smokers in all provinces showed strong support for a ban on tobacco displays over the study period. Levels of support for an advertising and display ban were comparable between Canadian provinces over time, irrespective of whether they had been banned or not. Noticing tobacco displays and signs in-store was demonstrably less likely to predict support for display (OR=0.73, p=0.005) and advertising (OR=0.78, p=0.02) ban, respectively. Smokers intending to quit were more likely to support advertising and display bans over time.CONCLUSION: This study serves as a timely reminder that the implementation of tobacco control measures, such as the removal of tobacco displays, appear to sustain support among smokers, those most likely to oppose such measures.

AB - BACKGROUND: Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase.METHODS: Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers' support for a ban on tobacco advertising and displays in stores and whether this support is associated with noticing either advertising or displays in stores, and quit intentions, over time. In total, there were 4580 respondents in wave 5 (October 2006 to February 2007), wave 6 (September 2007 to February 2008) and wave 7 (October 2008 to June 2009). The surveys were conducted before, during and in some cases after the implementation of display bans in most Canadian provinces and territories.RESULTS: Smokers in all provinces showed strong support for a ban on tobacco displays over the study period. Levels of support for an advertising and display ban were comparable between Canadian provinces over time, irrespective of whether they had been banned or not. Noticing tobacco displays and signs in-store was demonstrably less likely to predict support for display (OR=0.73, p=0.005) and advertising (OR=0.78, p=0.02) ban, respectively. Smokers intending to quit were more likely to support advertising and display bans over time.CONCLUSION: This study serves as a timely reminder that the implementation of tobacco control measures, such as the removal of tobacco displays, appear to sustain support among smokers, those most likely to oppose such measures.

KW - Adolescent

KW - Adult

KW - Advertising as Topic

KW - Attitude to Health

KW - Canada

KW - Commerce

KW - Data Collection

KW - Female

KW - Humans

KW - Longitudinal Studies

KW - Male

KW - Marketing

KW - Middle Aged

KW - Smoking

KW - Time Factors

KW - Tobacco Industry

KW - Tobacco Products

KW - Young Adult

KW - Journal Article

KW - Research Support, N.I.H., Extramural

KW - Research Support, Non-U.S. Gov't

U2 - 10.1136/tobaccocontrol-2011-050153

DO - 10.1136/tobaccocontrol-2011-050153

M3 - Article

C2 - 23076786

VL - 21

SP - 555

EP - 559

JO - Tobacco Control

JF - Tobacco Control

SN - 1468-3318

IS - 6

ER -