The doctrine of targeting in the context of international trade mark disputes

Research output: Contribution to journalArticle

  • Mark Hyland
  • Michael Howard
Comments on Easygroup Ltd v Easy Fly Express Ltd (Ch D) on whether permission for service out of the jurisdiction should be granted in relation to a trade mark infringement and passing off claim against a Bangladeshi company advertising its services on a website. Considers the approach to determining whether the defendant targeted UK or EU customers and the implications for UK and EU trade mark owners wishing to protect international goodwill.

Keywords

  • Air carriers; Allocation of jurisdiction; EU law; Passing off; Service out of jurisdiction; Trade marks
Original languageEnglish
Pages (from-to)464-467
Number of pages4
JournalEuropean Intellectual Property Review
Volume41
Issue number7
Publication statusPublished - 1 Jul 2019
View graph of relations