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The effect of authenticity on visitors' expenditure at cultural events

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The effect of authenticity on visitors' expenditure at cultural events. / Brida, J.G.; Disegna, M.; Osti, L.inda.
In: Current Issues in Tourism, Vol. 16, No. 3, 04.2013, p. 266-285.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Brida, JG, Disegna, M & Osti, LI 2013, 'The effect of authenticity on visitors' expenditure at cultural events', Current Issues in Tourism, vol. 16, no. 3, pp. 266-285. https://doi.org/10.1080/13683500.2012.674105

APA

Brida, J. G., Disegna, M., & Osti, L. I. (2013). The effect of authenticity on visitors' expenditure at cultural events. Current Issues in Tourism, 16(3), 266-285. https://doi.org/10.1080/13683500.2012.674105

CBE

Brida JG, Disegna M, Osti LI. 2013. The effect of authenticity on visitors' expenditure at cultural events. Current Issues in Tourism. 16(3):266-285. https://doi.org/10.1080/13683500.2012.674105

MLA

Brida, J.G., M. Disegna, and L.inda Osti. "The effect of authenticity on visitors' expenditure at cultural events". Current Issues in Tourism. 2013, 16(3). 266-285. https://doi.org/10.1080/13683500.2012.674105

VancouverVancouver

Brida JG, Disegna M, Osti LI. The effect of authenticity on visitors' expenditure at cultural events. Current Issues in Tourism. 2013 Apr;16(3):266-285. doi: 10.1080/13683500.2012.674105

Author

Brida, J.G. ; Disegna, M. ; Osti, L.inda. / The effect of authenticity on visitors' expenditure at cultural events. In: Current Issues in Tourism. 2013 ; Vol. 16, No. 3. pp. 266-285.

RIS

TY - JOUR

T1 - The effect of authenticity on visitors' expenditure at cultural events

AU - Brida, J.G.

AU - Disegna, M.

AU - Osti, L.inda

N1 - Cited By :64 Export Date: 17 March 2023

PY - 2013/4

Y1 - 2013/4

N2 - The main aim of this study is to analyse the influence of the perceived authenticity of cultural events and their products on shopping expenditure. The quantitative analysis is based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas Markets in 2008. In order to estimate separately the determinants of the propensity of respondents to shop and how much money they are willing to spend for each kind of purchase, we have adopted a double-hurdle model. The results show that tourists are more likely to spend and that they do spend more if they consider the event and the products sold to be authentic. This study also reveals that socio-demographic factors and visit motives are interrelated with authenticity perception and together affect the amount of personal expenditures during the event. Finally, some implications of the study are discussed.

AB - The main aim of this study is to analyse the influence of the perceived authenticity of cultural events and their products on shopping expenditure. The quantitative analysis is based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas Markets in 2008. In order to estimate separately the determinants of the propensity of respondents to shop and how much money they are willing to spend for each kind of purchase, we have adopted a double-hurdle model. The results show that tourists are more likely to spend and that they do spend more if they consider the event and the products sold to be authentic. This study also reveals that socio-demographic factors and visit motives are interrelated with authenticity perception and together affect the amount of personal expenditures during the event. Finally, some implications of the study are discussed.

KW - authenticiety

KW - cultural event

KW - double-hurdle model

KW - shopping experience

U2 - 10.1080/13683500.2012.674105

DO - 10.1080/13683500.2012.674105

M3 - Article

VL - 16

SP - 266

EP - 285

JO - Current Issues in Tourism

JF - Current Issues in Tourism

IS - 3

ER -