'The EMICO' framework: Exploring Entrepreneurial Marketing in Software Technology SMEs.
Research output: Contribution to conference › Paper
| Original language | English |
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| Publication status | Published - 1 Jan 2010 |
| Event | Academy of Marketing (AM) conference, Coventry, July 6th-8th. - Duration: 3 Jan 0001 → … |
Conference
| Conference | Academy of Marketing (AM) conference, Coventry, July 6th-8th. |
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| Period | 3/01/01 → … |