Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Standard Standard

Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study. / Crystal, David.
Global Understanding in Multilingual, Multimodal and Multimedia Contexts . ed. / D. Prys; B. Williams. 2008. p. 39-46.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

HarvardHarvard

Crystal, D 2008, Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study. in D Prys & B Williams (eds), Global Understanding in Multilingual, Multimodal and Multimedia Contexts . pp. 39-46, Global Understanding in Multilingual, Multimodal and Multimedia Contexts (GUM3C), Bangor, United Kingdom, 22/08/08.

APA

Crystal, D. (2008). Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study. In D. Prys, & B. Williams (Eds.), Global Understanding in Multilingual, Multimodal and Multimedia Contexts (pp. 39-46)

CBE

Crystal D. 2008. Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study. Prys D, Williams B, editors. In Global Understanding in Multilingual, Multimodal and Multimedia Contexts . pp. 39-46.

MLA

Crystal, David "Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study". and Prys, D. Williams, B. (editors). Global Understanding in Multilingual, Multimodal and Multimedia Contexts . 2008, 39-46.

VancouverVancouver

Crystal D. Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study. In Prys D, Williams B, editors, Global Understanding in Multilingual, Multimodal and Multimedia Contexts . 2008. p. 39-46

Author

Crystal, David. / Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study. Global Understanding in Multilingual, Multimodal and Multimedia Contexts . editor / D. Prys ; B. Williams. 2008. pp. 39-46

RIS

TY - GEN

T1 - Who pays the piper calls the tune: changing linguistic goals in the service of industry. A case study

AU - Crystal, David

PY - 2008

Y1 - 2008

M3 - Conference contribution

SP - 39

EP - 46

BT - Global Understanding in Multilingual, Multimodal and Multimedia Contexts

A2 - Prys, D.

A2 - Williams, B.

T2 - Global Understanding in Multilingual, Multimodal and Multimedia Contexts (GUM3C)

Y2 - 22 August 2008 through 23 August 2008

ER -