Development and embedding of in house product development capability. Research within the business highlighted that there wasn’t a defined design mindset available. But after researching into various theories and detailing models of IBM and IDEO it was clear that the business should implement a human-centered approach to design considering the market characteristics and the changes needed for the business.
After further findings, it was clear that the business didn’t have any prototyping activities present hence creating a large area in which to implement various rapid prototyping technologies and a conceptualisation mindset.
Also, it was found from theory, that working with other departments can improve the accuracy of the prototype vastly for better performing solution at the end of the project, as discussed by (Dahan, E., Mendelson, H, 1998).
After highlight product development structures in Chapter 2, it was clear that Marco should implement project management resources along such as timeline management a further training for design team members to ultimately give senior members of the design team more authority and ownership of projects.