1. Cyhoeddwyd

   Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

   Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Ion 2010, Yn: European Journal of Marketing. 44, 7/8, t. 1140-1164

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2. Cyhoeddwyd

   Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

   Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Maw 2014, Yn: Journal of International Marketing. 22, 1, t. 77-98

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

3. Cyhoeddwyd

   Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

   Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Gorff 2011, Yn: Journal of Business Research. 64, 7, t. 737-744

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

4. Cyhoeddwyd

   Investigating the drivers of consumer intention to buy manufacturer brands

   Walsh, G., Shiu, E. & Hassan, L. M., Medi 2012, Yn: Journal of Product Brand Management. 21, 5, t. 328-340 13 t.

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

5. Cyhoeddwyd

   Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development

   Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Rhag 2019, Yn: Information Systems Frontiers. 21, 6, t. 1251-1264

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   The customer-based corporate reputation scale: Replication and short form

   Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Hyd 2009, Yn: Journal of Business Research. 62, 10, t. 924-930

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

7. Cyhoeddwyd

   Replicating, validating, and reducing the length of the consumer perceived value scale

   Walsh, G., Shiu, E. M. & Hassan, L. M., Maw 2014, Yn: Journal of Business Research. 67, 3, t. 260-267

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid