Replicating, validating, and reducing the length of the consumer perceived value scale
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
Fersiynau electronig
Dangosydd eitem ddigidol (DOI)
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
| Iaith wreiddiol | Saesneg |
|---|---|
| Tudalennau (o-i) | 260-267 |
| Cyfnodolyn | Journal of Business Research |
| Cyfrol | 67 |
| Rhif y cyfnodolyn | 3 |
| Dyddiad ar-lein cynnar | 31 Mai 2013 |
| Dynodwyr Gwrthrych Digidol (DOIs) | |
| Statws | Cyhoeddwyd - Maw 2014 |