Fersiynau electronig

Dangosydd eitem ddigidol (DOI)

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
Iaith wreiddiolSaesneg
Tudalennau (o-i)260-267
CyfnodolynJournal of Business Research
Rhif y cyfnodolyn3
Dyddiad ar-lein cynnar31 Mai 2013
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsCyhoeddwyd - Maw 2014
Gweld graff cysylltiadau