1. Cyhoeddwyd

   ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

   Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Maw 2013, Yn: Journal of Consumer Behaviour. 12, 2, t. 112-121

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2. Cyhoeddwyd

   Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

   Parry, S. & Kupiec-Teahan, B., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

3. Cyhoeddwyd

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

4. Cyhoeddwyd

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2012, Yn: Journal of Small Business and Enterprise Development. 19, 4, t. 712-728

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

5. Cyhoeddwyd

   Critical Success Factors of SMEs in the Software Sector.

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2009.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

6. Cyhoeddwyd

   Relationship Marketing in SME technology firms: a case study approach.

   Parry, S. & Kupiec-Teahan, B., 1 Ion 2009.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

7. Cyhoeddwyd

   Marketing in software SMEs: A comparative case study.

   Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

8. Cyhoeddwyd

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.

   Allbwn ymchwil: Llyfr/Adroddiad › Adroddiad Comisiwn

9. Cyhoeddwyd

   Perswadio a Hyrwyddo

   Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296

   Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod

10. Cyhoeddwyd

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Meh 2017, Yn: Journal of Small Business and Enterprise Development. 24, 2, t. 261-277

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid