1. Erthygl › Ymchwil › Adolygwyd gan gymheiriaid
2. Cyhoeddwyd

   Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

   Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: Journal of Consumer Behaviour. 15, 1, t. 72-86

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

3. Cyhoeddwyd

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Tach 2011, Yn: International Journal of Entrepreneurial Behavior and Research. 17, 6, t. 645 - 662

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

4. Cyhoeddwyd

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

5. Cyhoeddwyd

   Exploring marketing and relationships in software SMEs: A mixed methods approach

   Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Ion 2011, Yn: Management Research Review. 35, 1, t. 52 - 68

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

6. Cyhoeddwyd

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Tach 2022, Yn: International Journal of Consumer Studies. 46, 6, t. 2200-2219

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

7. Cyhoeddwyd

   Let there be a “We”: Introducing an Ethics of Collective Academic Care

   Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Tach 2023, Yn: European Journal of Marketing. 57, 10, t. 2838-2859

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

8. Cyhoeddwyd

   Linking relationship marketing to social embeddedness in a rural bilingual context

   Parry, S. & Westhead, P., 30 Meh 2017, Yn: Journal of Small Business and Enterprise Development. 24, 2, t. 261-277

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

9. Cyhoeddwyd

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2012, Yn: Journal of Small Business and Enterprise Development. 19, 4, t. 712-728

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

10. Cyhoeddwyd

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: British Journal of Management. 26, 2, t. 255-272

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

11. Cyhoeddwyd

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Maw 2015, Yn: Journal of Business Research. 68, 3, t. 534-541

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

12. Cyhoeddwyd

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

13. Cyhoeddwyd

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Ebr 2019, Yn: Journal of Environmental Psychology. 62, April, t. 115-123

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

14. Cyhoeddwyd

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Maw 2013, Yn: Journal of Consumer Behaviour. 12, 2, t. 112-121

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

15. Pennod › Ymchwil › Heb ei adolygu gan gymheiriaid
16. Cyhoeddwyd

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod

17. Papur › Ymchwil › Heb ei adolygu gan gymheiriaid
18. Cyhoeddwyd

    "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

    Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

19. Cyhoeddwyd

    Critical Success Factors of SMEs in the Software Sector.

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

20. Cyhoeddwyd

    Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

    Parry, S. & Kupiec-Teahan, B., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

21. Cyhoeddwyd

    Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

    Edwards, R., Jones, R. & Parry, S., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

22. Cyhoeddwyd

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Ion 2010.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

23. Cyhoeddwyd

    Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

    Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Ion 2011.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

24. Cyhoeddwyd

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

25. Cyhoeddwyd

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

26. Adroddiad Comisiwn › Ymchwil › Heb ei adolygu gan gymheiriaid
27. Cyhoeddwyd

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.

    Allbwn ymchwil: Llyfr/Adroddiad › Adroddiad Comisiwn